Auction company 

Top publishers, including McClatchy, Ströer and others, embrace

  • Taboola Header Auctions at Origin deployed in April 2022.
  • Taboola’s advantage in the space is its reach to over 500 million daily active users with first-party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology.
  • Taboola Header Bidding has expanded to over 50 publishers, benefiting from Taboola’s unique offering in the space. The gradual rollout will continue in 2023.
  • The new product targets the display market worth tens of billions of dollars, creating a significant opportunity for Taboola and its partners.
  • Taboola aims to extend this offering to its more than 9,000 long-term publisher partnerships.

NEW YORK, Oct. 31, 2022 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in recommendations for the open web, helping people discover what they might like, announced today Taboola Header Auctions, a new capability that extends to a native auction service originally launched in April 2022, allowing advertisers to reach new bid across Taboola’s extensive network of publisher partners. Publishers using Taboola Header Bidding generate additional revenue from existing display ad inventory and as of today, top publishers McClatchy, Ströer, iMedia and many more are already live.

With Taboola header auctions, advertisers can now use Taboola’s advanced AI and unique proprietary data to connect seamlessly with 500 million daily active users on IAB’s standard posting placements across its vast network of publishers. This gives advertisers working with Taboola even more exposure in prominent placements among trusted publishers in the verticals of local news, sports, entertainment, finance and more.

Editors benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units. Through this product, Taboola publishers can leverage unique native advertising demand by working with 15,000 direct advertisers, massive first-party data and AI. This helps publishers increase bid density in display ad inventory, which results in a stronger, healthier display market.

“I’m excited to expand our partnership with 15,000 of our advertisers, giving them a broader opportunity to reach their target audiences and lower acquisition costs,” said Adam Singolda, Founder and CEO of Taboola. “It’s critical to help drive strong performance for advertisers and businesses around the world, especially during times when social media and privacy are at stake. Working with some of our top publishers, feedback has been incredible. We are not only able to deliver value by generating additional revenue from existing display placements, but also by making the display market healthier. We have a unique proposition given our huge set of proprietary data, from our direct advertisers and AI – and I’m excited to make it available to 9,000 of our publishers in the coming years.”

McClatchy Chief Revenue Officer, Tony Berglooks forward to the additional benefits this collaboration brings to advertisers saying, “Taboola continues to be a strategic partner for us. Working with them on their header bidding technology further strengthens our relationship. Their expertise in AI coupled with their strong relationships with advertisers will create increased revenue opportunities.”

“Taboola is a long-time partner of ours and is committed to collaborating on products that drive our business forward. We have integrated their products holistically because of their ability to make our properties more appealing to advertisers and readers. More relevance for ads on our site means a better experience for readers, while giving advertisers the ability to tap into millions of highly engaged and informed readers. We are thrilled to be the first DACH agency to use this innovation in our Header Bidding solution powered by Yieldlove,” said Abdelkader Barjiji, Senior Vice President Product Management Programmatic & Data at Ströer and Managing Director at Yieldlove. Ströer is the first commercial agency in the DACH region to use Taboola’s header bidding capabilities and in doing so continues to use a variety of Taboola offerings. More recently, companies announcement a partnership extended until 2028.

“Taboola has been our long-time trusted partner and their new header auction product is very exciting for us,” said Matt Leardini, President, iMedia Digital Services. “During our long partnership, their technology has given us a clear competitive advantage. With Taboola header bidding, we have incredible new potential to grow our business together.”

About Taboola
Taboola powers recommendations for the open web, helping people discover things they might like.

The company’s AI-powered platform is used by digital properties, including websites, mobile devices and apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Over 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, generating over 1 million monthly transactions each month. Major brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among the main customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

About McClatchy
At McClatchy, we live our mission to deliver high-quality journalism every day. The McClatchy name is synonymous with endurance, next-level resilience, and a tenacious pursuit of stories that matter to our readers. During this process, we have created bonds that reinforce our deep-rooted commitment to the crucial role that local journalism plays in our communities. We have expanded our reach, relevance and unique local and regional resources by forging strong partnerships that drive the creation of innovative, digitally-enabled solutions. It’s our privilege to serve – and engage with – the more than 75 million unique visitors who come to us first for news and information. We are the McClatchy News Agency. To advance. Faster. Join us on social media or at mcclatchy.com.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may make certain statements in this communication that are not historical facts and relate to analyzes or other information based on forecasts or future results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect”, “estimate”, “project”, “budget”, “expect”, “anticipate”, “intend”, “plan”, “may”, “shall” , “could”, “should”, “believes”, “predicts”, “potential”, “continues” and similar expressions are intended to identify such forward-looking statements, but are not the exclusive means to identify such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in these forward-looking statements, including the risks set forth under “Risk Factors” in our statement. form registration. F-4 and our other filings with the SEC. The Company cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date made. The Company neither undertakes nor accepts any obligation or undertaking to issue updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions or circumstances about which any such statement is made. based.

Contact
Dave Struzzi
[email protected]

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