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NOIRPINK debuted in 2016, and the famous K-pop girl group took over not just music, but several luxury designer brands.
Jisoo, Jennie, Rosé and Lisa have achieved resounding success in their respective solo careers, as well as international deals with some of the most coveted haute couture and luxury brands in Europe and the rest of the world.
While the four artists enjoy plenty of other deals with mainstream and accessible brands like Samsung, Adidas, Kia, and more, this list will focus on the luxury brands that have used them as ambassadors, whether regional or global. .
A rising star even before BLACKPINK’s official debut, Jisoo has long made her mark on the fashion world, becoming a local Dior Beauty ambassador in 2019 and then establishing herself as the couturier’s exclusive muse months later. She became a global ambassador for the French luxury brand in 2021.
Another French luxury brand that has made Jisoo the face of its business is the famous jewelry manufacturer Cartier.
The Korean starlet has been dubbed “Human Chanel” for her impeccable style and love for the brand. She began her partnership with the Korean branch of the haute couture house in January 2018, before obtaining global ambassador status in October.
She also became the face of Calvin Klein for the spring 2021, fall 2021 and spring 2022 collections. Finally, she is the face of HERA, a luxury beauty brand based in Seoul, since 2019. The company has recently expanded to the United States and covers makeup, skincare and fragrance.
After catching the eye of Hedi Slimane, Céline’s creative director, Lisa became the global ambassador for the French luxury brand in 2020. Since her appointment, the Thai singer has been spotted wearing the brand on numerous occasions.
Another luxury brand that has employed the rapper in 2020 is Italian retailer Bulgari.
The Auckland native made history as the global ambassador for luxury fashion house Yves Saint Laurent in 2020 – the first in 59 years. She was the first K-pop idol to attend the prestigious Met Gala, as a guest of YSL’s creative director, Anthony Vaccarello.
In 2021, she was destined to become the global ambassador for American jeweler Tiffany & Co., making her the first and only BLACKPINK member to become a global ambassador for an American luxury brand.
With the growing success of the iconic girl group, there will undoubtedly be more exclusive high fashion brands following BLACKPINK’s path.