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Constellation Brands invests in an eco-friendly wine brand founded by a woman and aimed at the next generation of LDA wine consumers in Archer Roose

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Constellation Brands’ investment in Archer Roose continues the company’s ongoing commitment to supporting female industry leaders through its Focus on Female Founders initiative and responding to changing consumer preferences with this conscious brand. of the environment.

VICTOR, NY, August 4, 2022 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced the acquisition of a minority stake in Archer Roose Wine Brand, a wine brand accessible luxury focused on offering consciously crafted social wines. to a new generation of legal drinking age (LDA) wine drinkers. This investment was made through Constellation’s venture capital group as part of Constellation’s Focus on Female Founders initiative, which aims to directly increase female representation and access to funding in the industry. by investing $100 million in businesses led or founded by women by 2028.

Marian Leitner-Waldman and her husband, David, founded Archer Roose in 2015 with a mission to democratize wine by introducing consumers to luxury wine in an accessible format. To offer wines from the most renowned regions in the world – from Provence to the Casablanca Valley – they have created the “Vignoble Voyageur” by partnering with small adventurous winegrowers who preserve the terroir and approach viticulture with know-how. and deep respect for the environment. Driven by the idea of ​​connecting with wine consumers through humour, actress and producer Elizabeth Banks joined the team as an investor and creative director.

“Marian, Elizabeth and the team have created something truly unique to Archer Roose, making luxury wine distinctly fun and accessible for contemporary consumers who are curious to explore the category,” said Mallika Monteiro, Vice President Executive and Head of Growth, Strategy and Head of Digital at Constellation Brands. “Their focus on planet-friendly single-serving formats resonates not only with the eco-friendly values ​​of this new generation of LDA drinkers, but also with the consumer moderation trends we are starting to see take hold. We believe Archer Roose is well positioned to grow the category by introducing premium wine to this segment through its welcoming, thoughtful and honest brand.

“We founded Archer Roose for one simple reason, we wanted to have a better glass of wine,” said Marian Leitner-Waldman, co-founder of Archer Roose. “Our consumers can learn about wine regions and varietals while knowing what to expect from our products: dry, fruity, sustainably produced and exceptionally delicious wines.”

Archer Roose strives to bring consumers high-quality wines in accessible formats that fit their modern lifestyle, helping them celebrate everyday joy with a single serving of wine that can be enjoyed without opening. a full bottle. Their luxury canned wines are offered in a number of cool and refreshing varietals including Bubbly, Bubbly Rosé, Rosé, Pinot Grigio, Sauvignon Blanc and Malbec.

The timeless adventurer Archer Roose is a character that was created to take the contemporary wine drinker on a wine journey, connecting consumers to a global portfolio through the lens of her travels. Each Archer Roose wine is like a postcard, seamlessly sharing the people, place, practices and profile of all their wines. Inspired by fun and humor without sacrificing quality, Archer Roose pairs this memorable icon with comedic strength Elizabeth Banks to appeal to a new generation of LDA wine drinkers.

“I joined Archer Roose because I wanted to bring fun to wine,” said Elizabeth Banks. “Wine can take itself so seriously, but at Archer Roose, we make great wine truly accessible through stories that resonate with the lives of our consumers.”

Archer Roose includes an award-winning portfolio of wines that have been highlighted in Wine Spectator. The brand is currently distributed in 46 states, can be found at major retailers like Kroger, Eataly and Mariano’s, and will hit Target shelves this fall. You can also enjoy Archer Roose to new heights through their partnership with JetBlue.

Constellation’s Focus on Female Founders initiative is designed to make meaningful investments in companies founded and led by women doing disruptive and innovative work in the beverage alcohol industry. Since its launch in 2018, the Focus on Female Founders initiative has grown the composition of our Ventures portfolio from approximately 20% female founded/owned to nearly 50% female founded/owned.

Women-founded businesses accounted for just 2% of venture capital investments in 2021, the second consecutive year of declines in the number of women-founded businesses receiving funding1. Analytics show that women-founded startups that are funded are more likely to succeed and deliver higher value than men-founded companies. Companies founded by women also hire more women and help close the wage gap3.

  1. According to data from Pitchbook, an M&A, private equity and VC database
  2. According to June 2018 BCG, Why Women-Owned Startups Are a Better Bet
  3. According to Kauffman Scholars

ABOUT CONSTELLATION BRANDS

At Constellation Brands (NYSE: STZ and STZ.B), our mission is to create brands people love because we believe that sharing a toast, unwinding after a day, celebrating milestones and helping people connect are worth achieving. It’s worth the dedication, hard work and bold calculated risks we take to deliver more to our consumers, business partners, shareholders and the communities in which we live and work. This is what has made us one of the fastest growing large CPG companies in the United States in the retail industry, and it drives our pursuit of the next step.

Today we are one of the leading international producers and distributors of beer, wine and spirits with operations in the United States, Mexico, New Zealand and Italy. Every day people search for our iconic premium imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra and Pacifico, our fine wine and craft spirits brands including The Prisoner Wine Company, Robert Mondavi Winery, Casa Noble Tequila and High West Whiskey, as well as our premium wine brands such as Meiomi and Kim Crawford.

But we won’t stop there. Our visionary leadership team and passionate employees, from the keg room to the boardroom, reach to the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us to find out what’s worth reaching for.

To learn more, visit www.cbrands.com and follow us on Twitter, Instagram and LinkedIn.

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