Luxury items 

eBay expands luxury goods authentication to a new category

eBay has extended its authentication service to a fifth category – jewelry, joining authentication services offered in its sneakers, watches, handbags and trading cards categories. (Be sure to see the update below – eBay is raising fees in the jewelry category, it told sellers today.)

The move comes as eBay focuses on its “focus category” strategy (aka vertical strategy) in a move it says stems from its “innovation playbook.”

It’s also part of eBay’s strategy to focus on “high value” buyers. eBay customers may be surprised to learn that eBay has a Managing Director of Luxury, Tirath Kamdar, who said in today’s announcement, “As we continue to listen to our community of luxury enthusiasts in order to foster a better shopping and selling environment, the extension of the guarantee of authenticity to jewelery was a crucial next step for our luxury business.

With the Jewelry Authentication Service, buyers can now visit to browse and buy from a selection of new and used fine jewelry marked with an authenticity guarantee badge.

The service is offered in conjunction with the GIA, the Gemological Institute of America, and applies to eligible new and pre-owned quality jewelry sold for $500 or more.

eBay said it has authenticated more than two million items since introducing the Authenticity Guarantee in 2020, and over the next two years it expects the program to top five million items. “The addition of fine jewelry to eBay’s Authenticity Guarantee Service builds on the existing assortment of luxury goods available in the market supported by the Authentication Service, supporting its growth as a destination for premium luxury,” eBay said in Wednesday’s announcement.

“By the end of 2022, Jewelry Authentication will be rolled out to all eligible listings and brands identified on the platform, making it easier and more reliable than ever to browse and purchase fine jewelry. on the market.”

Update 07/20/2022: eBay had a different message for sellers – it requires them to use the authentication service for items that sell for $500 or more in the Fine Jewelry and Engagement & Wedding Jewelry categories – and it increases seller fees on September 12, 2022, in the Jewelry and Watches category.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at

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