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ICEE Society Expands NFT Auction Fundraising for Cancer Research Through ICEE Hope Initiative

One of a kind, Burton Morris created ICEE “Swirl” NFT available at auction

Limited Edition Burton Morris created ICEE “Lime” NFT available on Chronicle

Custom artwork designed by artist “friends” Burton Morris available now

NASHVILLE, TN, USA, May 6, 2022 / — To increase contributions to the Leukemia & Lymphoma Society, ICEE™ today announced the expansion of its non-fungible token auction (NFT) brand. Through Friday, May 13, ICEE collectors and fans can bring their favorite ICEE flavors to life by purchasing a one-of-a-kind ICEE Immortal NFT auctioned on the Chronicle Marketplace. Proceeds from the auction will support the Leukemia & Lymphoma Society (LLS) in its mission to find a cure for blood cancer through the society’s ICEE Hope initiative.

Designed by American pop artist Burton Morris, whose works have been featured at the Oscars, Olympics, FIFA World Cup and Friends TV series, ICEE’s immortal NFT features some of the famous flavors of the brand: blue raspberry, red cherry and orange. swirled together. The animated image brings the flavors to life in a moving 3D presentation as if the cup and flavors are popping out of the screen. To complement their new NFT, the auction winner will also receive a countertop ICEE Maker and all the delicious flavors needed to make the perfect summertime treat.

In addition to ICEE Swirl, the brand has released a selection of Morris NFTs with ICEE flavors including bubblegum, lime and orange. While 750 of each of the lime and orange NFTs will be minted as common cards and sold for $50, only 100 limited-edition bubblegum NFTs were minted as a rare card and sold for $150.
The NFT Auction and Trading Cards launched on Monday, May 2, and with the expansion, the auction will now end at 11:59 p.m. EDT on Friday, May 13. The NFT was developed in partnership with Design Plus, a licensing boutique specializing in brand building through the development of lifestyle products designed to provoke, engage and motivate.

“I am thrilled to offer ICEE fans the opportunity to own a one-of-a-kind piece of digital art designed by artist Burton Morris,” said Dan Fachner, President and CEO of J&J Snack Foods. Corp. “Our fans will have a rare chance to own a piece of ICEE history while supporting our efforts to provide a ‘brighter future’ for cancer patients through our ICEE Hope initiative.

ICEE Hope launched on March 7, in coordination with Fachner’s nomination for the LLS Man of the Year (MOY) award. Building on the company’s history of community service and the first ICEE Hope campaign, Fachner has set a goal to raise $100,000 for LLS by May 21 through events and fundraising initiatives.
In addition to the auction via Chronicle, ICEE fans will have an additional opportunity to bid on a unique ICEE NFT-inspired Morris print during the LLS online auction between noon CST May 18 and 7:15 p.m. CST on May 21.

About ICEE
Founded in 1967, ICEE is the frozen beverage industry leader and innovator, offering the most comprehensive network of frozen beverage services and packages in the beverage and food service categories. The brand portfolio includes ICEE, SLUSH PUPPiE, PARROT-ICE fruit smoothies, THELMA frozen lemonade and frozen cocktails. The ICEE company is also a major service provider in the catering category through the ICEE managed service. ICEE is a subsidiary of J&J Snack Foods Corp. (NASDAQ-JJSF) and operates service centers in the United States, Mexico and Canada. ICEE is distributed worldwide across Europe, China, Central America, GCC and Australia.

About Burton Morris
Internationally acclaimed pop artist, Burton Morris, is best known for his bold and graphic depictions of American icons. Its subject matter includes objects that depict popular culture today. His distinctive style is characterized by radiant black outlines and vivid colors that exude energy in all of his works.
He established Burton Morris Studios in 1990. That year he began turning his small post-pop icons into large-scale paintings. He chose one subject per composition to create what he calls “an instant event” for the viewer.

In 1992, Absolut Vodka selected his works to represent Pennsylvania in its prestigious Absolut Statehood campaign. His paintings began hanging on the hit NBC television sitcom “Friends” in 1994, which continued to feature his works for over ten seasons. Over the years, Burton has produced iconic artwork for some of the world’s biggest events, such as the 2004 Summer Olympics, the 76th Annual Academy Awards, the 2006 MLB All-Star Game, the 38th Montreux Jazz Festival, FIFA 2010. FIFA World Cup and USGA US Open 2016. In addition, his works have raised millions of dollars for charities around the world.

For more information about Burton Morris, please visit

About LLS
The Leukemia and Lymphoma Society® (LLS) is a world leader in the fight against cancer. The mission of the LLS: To cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve the quality of life of patients and their families. The LLS funds vital blood cancer research worldwide, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality coordinated care. , affordable.
Founded in 1949 and based in Rye Brook, NY, LLS has chapters across the United States and Canada. To learn more, visit Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. For more information, visit Follow us on Facebook, Twitter and Instagram.

About the Chronicle
Chronicle is a next-generation digital collectibles marketplace featuring officially licensed digital collectibles, more commonly known as NFTs. Chronicle allows anyone to buy, sell, trade and gift authenticated digital collectibles directly licensed from the world’s top brands.

About Design Plus
Founded in 1983, Design Plus is a global boutique based in Atlanta, Georgia, with partners in the UK, Europe, Mexico and Japan. Design Plus specializes in cutting-edge licensing programs that connect brands with their fans through creativity, color, flavor and taste. Design Plus is the exclusive worldwide licensing partner of The ICEE Company.

Doug Neil
the Chronicle
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