Luxury items 

Gucci reintroduces blue monogram canvas in 70s-inspired campaign

Gucci welcomes back a classic blue GG print. Image courtesy of Gucci

Italian fashion house Gucci draws on its archives to revisit a blue and beige GG canvas print as part of the Gucci Love Parade collection.

Blue GG canvas takes center stage in a campaign, dreamed up by creative director Alessandro Michele and animated by Max Siedentopf, where the focus is entirely on the design itself with stills and a short film illustrating a world entirely covered with the recognizable signature of Gucci. characters. The palette has established itself on a series of clothing and accessories for men and women, as well as a wide selection of luggage.

A world in blue
From floor to ceiling, everything in the turntable features the signature pattern. Gucci items blend into the backdrop, defined only by the blue leather trim and blue-red-blue Web stripe.

The blue GG monogram features on luggage and handbags, expanding the offering for men and women as an alternative to the already well-known combination of ebony and beige first introduced in 1969.

Originating in the 1970s, the blue GG canvas is making a comeback in a contemporary style

The new color variation, which dates back to the early 1970s, is revealed on a selection of models from the Ophidia line, such as a trolley of different sizes, a sports bag, a garment bag, two different backpacks , a hobo bag, a shoulder bag and a belt bag.

Additionally, a tote of various sizes, a briefcase, and a messenger bag are all featured.

It is also present in different shoe styles, from slide sandals and slippers to slingback pumps and loafers. Combined with a blue-red-blue stripe, blue leather trim and silver hardware, the design is also featured across a selection of styles including the Jackie 1961, Gucci Horsebit 1955 and Dionysus.

Items from the GG Blue Canvas collection sell for between $280 and $3,950.

Earlier this year, the brand also introduced a new pattern, which includes pineapples and roses, as part of the Gucci Pineapple collection of men’s ready-to-wear and accessories. The pineapple motif is incorporated into a selection of formalwear, streetwear, sneakers and leather accessories that draw inspiration from collegiate aesthetics, coats of arms and historic flags (see story).

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