Today marks the start of Childhood Cancer Awareness Month. It’s an occasion that, since last spring, has touched Danielle Moss, founder of The Everygirl and the Chicago store Anecdote. In May 2020, Moss’s daughter, Margot, was diagnosed with leukemia. Since then, Moss has used her platform to raise awareness of childhood cancers and raise funds for treatment and support – efforts she continues this week with a virtual auction to raise funds for the lemonade stand at ‘Alex.
“Childhood cancer is so underfunded,” says Moss. “But it’s not uncommon: It happens to over 15,000 children in the United States each year.” That’s why, in addition to soliciting donations at Lurie Children’s Hospital (where Margot receives treatment), Moss has partnered with Alex’s Lemonade Stand to provide research grants specifically for pediatric cancer treatments. From now until Monday, September 6, you can bid on Moss’s blog on an assortment of household and kids’ items, with the winning bids going to Alex’s lemonade stand. Some of the items offered include:
A $ 500 gift card to Serena & Lily (bid here)
A storage system from Crate & Kids (bid here)
An Anecdote table lamp (bid here)
A $ 1,000 credit to vintage rug dealer Linda’s Barn (source of rug in Moss’s House pictured above; bid here)
The auction also includes several items for children, from play mats to high chairs. Check out the full list here. To participate, bidders must comment on their bid amount on the auction item page; When the auction ends Monday at 8 p.m. CST, the winner has 24 hours to donate their bid amount to Alex’s lemonade stand to secure the item. In addition to the donated funds, Moss will donate up to $ 5,000 of his own money, citing his belief in the importance of expanding this research.
“Only 4% of the billions of dollars the government spends on cancer research goes to childhood cancer,” Moss notes on his blog. “Hundreds of drugs have been developed and approved for cancer in adults. Of the 34 drugs approved for use in treating childhood cancer, thirty of these drugs were initially approved for adult use only.”
Bid now to raise money for Alex’s Lemonade Stand via danielle-moss.com.
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