QantasThe first-ever points auction blew expectations, with loyalty members racking up up to 12.3 million Qantas Points in a bid to secure exclusive items.
Among the unique introductory offers, there was a rare Qantas flatbed business bed set, and a lavish Dash-8 private charter flight for up to 30 companions.
For five days, the national carrier auctioned off one item per day to Qantas Frequent Flyer members, drawing tens of thousands of visitors to the site.
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In almost all cases, pledges have broken the starting bid for rare and expensive items.
A 787 simulator experiment went under the hammer for 24 times the minimum bid.
At the most lavish end of the scale, a luxury vacation for four in Queenstown, staying in the ultra-opulent penthouse suite Private hotel in Eichardt, was set at a starting bid of 300,000 Qantas points, but the ultimate was won more than 13 times the minimum, or nearly 4 million Qantas points.
The prize includes Qantas Business Class flights, three-night accommodation, a private chef, a fully stocked mini-bar, and a private dining experience on a superyacht.
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The cheapest winning bid in the points auction was 501,000 points, for a children’s soccer coaching clinic with Socceroos coach Graham Arnold.
The most expensive winning bid exceeded 4,848,484 Qantas Points, for the private jet of the winner’s choice from Byron Bay, Hamilton Island or Devonsport – paired with “premium” Qantas hospitality, of course.
The initiative was created to provide members with exciting opportunities to spend their points, which many frequent travelers have accumulated since the start of the pandemic more than 18 months ago.
Those who missed last week’s auction may not have to wait too long for the next one, either.
Olivia Wirth, CEO of Qantas Loyalty, had predicted that the initiative would end in a “point bidding frenzy”, and she was not wrong.
The buzz surrounding the points auction has demonstrated how much Qantas frequent flyers value these kinds of exclusive opportunities, she said, adding that the airline is already planning another similar auction for the end of 2021.
“We are absolutely delighted with the response to this initiative and are already planning the pricing we will be offering for our second point sale later in the year.
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“Early requests include more luxury travel experiences and Qantas memorabilia, so the challenge is to see what we can deliver.”
One frequent traveler from Qantas in particular was very successful at the inaugural auction.
Danny Wallis successfully bid on both the 787-9 simulator session and the Dash-8 private charter flight, revealing his intention to take 30 friends on a day trip to Tasmania for lunch in a cellar.
“Normally I spend my points to upgrade my family to first class on our annual trip to Europe, but with international travel currently excluded, the points auction was a fantastic way to break through the monotony of blockages and give us an experience to watch. looking forward to it, ”he said.
Matthew Hartley was the successful bidder for the children’s training clinic with Socceroos coach Graham Arnold, gifting it to his son’s soccer team for them to enjoy while the trip went on hiatus .
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“My son is an enthusiastic eight-year-old soccer player for the Sutherland Sharks, and with the abrupt and untimely end of the soccer season due to COVID, this is a great opportunity for the team to train again together when the restrictions ease, “he said.
“Typically I would use my points to redeem Qantas Wine and Business Class tickets, but this coaching clinic is a unique opportunity that will mean a lot to our kids and our coach.”
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