In the market age, third-party sellers are selling their products on a growing number of platforms, including Amazon,
Target, and now even Urban Outfitters and J.Crew. Customers get a larger selection of products, but that also adds a layer of mystery. Instead of buying from that site you know, you’re buying from a seller you don’t have and often from a brand you’ve never even heard of. Here are some guidelines to keep you from getting lost in the ecommerce mess.
Key points to remember
1. Investigate third party sellers.
Make sure you know who is selling what you are buying. The seller of the product, one of the most important information on the page, is often presented in a lowercase and lowercase font. On Amazon, for example, you’ll find it under the âBuy Nowâ button. Other due diligence methods include finding a working customer service number and where the product came from. Products shipped by Amazon benefit from the company’s customer service and returns management, as well as delivery guarantees on most items.
2. Avoid these salespeople altogether when safety is a concern.
In 2019, the Journal found thousands of items on Amazon that were declared unsafe or even banned by federal regulators, or mislabeled. To secure your order, buy direct from the retailer or manufacturer, especially children’s items, health and beauty products, electronics, and anything that covers your head or face (such as a diving mask).
Some prices may seem too good to be true, and products are often sourced direct from factories in China. While these items offer a great deal, you will likely save time and money by going for the more expensive brand name item.
3. Evaluate the return policy.
For easier returns, buy Prime or directly from the site. Items sold by Amazon.com and Amazon Warehouse or Prime qualifying items can be returned within 30 days, in most cases. Target offers a 90-day return window for all items, even those sold by a third party. The return window for items sold by Walmart is 90 days. Walmart sets minimum standards for third-party returns (14 days for electronics and luxury items, 30 days for everything else), but each seller has their own policy, and some readers have expressed frustration at not being able to. contact Walmart Marketplace sellers for refunds through Walmart’s website. A Walmart spokeswoman said if something goes wrong, contact customer service.
4. Scrutinize the reviews.
Product reviews are often filled with fake customer reviews. Sites like ReviewMeta and Fakespot can help assess the authenticity of product reviews. Additionally, scrolling down to “see all reviews” on an Amazon product will allow you to search for customer reviews. Reviews that mention a gift card or free product may indicate that the seller is increasing ratings through financial incentives.
Maintain a good sense of skepticism when it comes to criticism. Go through the text, read negative reviews for any repeated mention of glaring flaws, and cut down on any product with only five-star reviews. You’d better trust a good friend’s recommendation or rely on the return policy if there is any problem.
Read Nicole Nguyen’s original article here.
Copyright Â© 2020 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8